Steve Jobs was right, design without strategy is just veneer
The brand positions and strategies I research and recommend are acceptable to your market (clients, customers, influencer's) and, importantly, to the people in your organization. This is key since, more often than not, your products are your people. And they can’t deliver brand promises they don’t believe in or understand.
Yes, clarity demands great design, copy and content skills. But great brands, great designs and great results start with clear brand strategy. Anything else is, well, those apples on the bottom.
Click on the Logos below to see their branding beginnings.